We're builders, operators and former in-house leads. We started Node Informatics because outcomes-led marketing shouldn't be rare — it should be the default.
Node Informatics started in 2017 with a laptop, a Notion doc and a stubborn belief: agencies should win when their clients win. We took our first retainer at half the going rate and put 30% of fees on a performance bonus.
Eight years later, the model still holds. We've grown into a 28-person studio across SEO, paid, creative and web — but the bonus structure, senior pod model, and "one number, weekly" cadence haven't changed. Neither has our client renewal rate: 94% as of last quarter.
We're not for everyone. We're for operators who want a team that argues for the right tactic, not the most billable one.
Make outcomes-led marketing the default — not the exception. We measure ourselves on the revenue we generate for partners, not the deliverables we ship.
A studio you renew because the model works — not because switching is painful. We want to set the bar for transparency, technical depth and creative speed in growth marketing.
Each engagement gets a four-person pod: a strategist, a paid lead, an SEO/CRO lead and a creative. No layers, no handoffs to juniors.
Aanya leaves an in-house head-of-growth role. First three retainers signed in the first month, all with performance-based fees baked in.
Crossed $1M in managed ad spend in a single month. Built the in-house creative pod that still ships UGC concepts weekly.
Opened a second pod in Lisbon to serve EMEA partners on local hours. Standardized the "one number, weekly" reporting cadence.
Crossed $20M in cumulative ad spend managed. Renewal rate hit 94% — the metric we're proudest of.
Rolled out internal models for creative testing, keyword expansion and report generation. Same outputs, half the throughput time.