Portfolio

Work that moved a number.

Real engagements, real metrics, real screenshots. Filter by channel below — every case includes the challenge, the play, and the result.

Home Portfolio
+312% organic traffic
SEOContent

Verdant Co. — DTC home goods

Challenge. Flat organic for 18 months, brand stuck on 30 keywords. Strategy. Site re-architecture + 90-cluster content engine. Result. 312% organic growth in 6 months.

+312%Organic traffic
4.2×SQL volume
$1.8MNew revenue
5.4× ROAS
Paid SocialCreative

Riverline — Outdoor apparel

Challenge. Creative fatigue every 14 days. Strategy. Weekly hook libraries + UGC with five creators on rotation. Result. CPA dropped 42% while spend doubled.

5.4×Blended ROAS
−42%CPA
2.1MReached
+248% conversions
Google AdsCRO

Apex Labs — B2B SaaS

Challenge. Demo flow converting at 0.6%. Strategy. Restructured Search + PMax stack with a CRO sprint on the demo flow. Result. CPL down 31%, demos up 3.6×.

+248%Conversions
−31%CPL
3.6×Demo bookings
Web DesignCRO

Cardinal — Fintech relaunch

Challenge. Marketing site treated like an afterthought. Strategy. Full redesign in Webflow with a 200kb JS budget. Result. 0.8s LCP, 4.6% conversion rate.

0.8sLCP
4.6%CVR (was 1.4%)
−61%Bounce
$2.1M subscription LTV gain +58% retention
E-CommerceLifecycle

Plume — Subscription beauty

Challenge. Churn at month 3 killing LTV. Strategy. 12-flow Klaviyo rebuild + win-back creative. Result. Retention +58%, LTV up $2.1M annualized.

+58%Retention
$2.1MLTV uplift
3.4×Email rev.
M REBRAND
BrandingIdentity

Meteora — B2B observability

Challenge. Brand felt like a Series A in a Series C market. Strategy. Identity refresh + motion system + sales collateral. Result. Win-rate up 22% on enterprise deals.

+22%Win rate
+1.4×ASP
9Pages built
0+
Campaigns shipped
0×
Avg. blended ROAS
$0M
Spend managed
0%
Renewal rate

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